News

If Insurance launches Nordic employer branding partnership with Oddwork

The employer branding agency will be responsible for the insurer’s digital employer brand marketing across the Nordics.

GOTHENBURG, 1 JUNE 2021

If is the largest property and casualty insurer in the Nordics, with around 3.7 million customers and 7,900 employees in the Nordic and Baltic countries. To strengthen its position as an attractive employer in the industry, If is now starting a partnership with the employer branding agency Oddwork.

– If is in an expansive phase as an employer and now wants to increase awareness of its employer brand among both current and new target groups. It is great to start working with such a well-known brand that has so much exciting to tell the world, says Niklas Kekonius, Head of Business Development at Oddwork.

The assignment includes responsibility for If’s digital marketing of its employer brand and company culture in all Nordic countries.

– Our goal is to raise awareness of If as an attractive employer and to further strengthen our appeal for people who want to grow with us. If is a great employer with many opportunities that we are proud of. For us, it is important to work with a partner that has strong expertise in the field but also gives us the chance to bounce ideas and thoughts. We both believe and can see that our partnership with Oddwork will help attract more talented employees, says Johanna Jonsson, Talent Acquisition Partner at If.

About Oddwork

At Oddwork, we are convinced that the world would be a better place if everyone followed their dreams. Helping talent reach their dreams is therefore our dream. And we live to fulfil it seven days a week, 365 days a year. You can call us a dream factory, or simply a recruitment and employer branding company. We match talent with their next career adventure and help companies build even stronger company cultures. Because we know that magic happens when the right personality meets the right company!