Events & courses

EB Breakfast Club with Indeed & Glassdoor

Employer branding over breakfast

Oddwork’s breakfast format for leaders in HR, TA and employer branding is back. This time we are joined by Indeed and Glassdoor, who are now investing seriously in Sweden. We will look at what the investment means for Swedish employers and how you can benefit from it, both in job search and in AI models such as ChatGPT. Breakfast is served on site and the event is free of charge. The event is held in Swedish.

RSVP by 28 October. Places are limited.

Speakers:

Tomas Lepp, Indeed/Glassdoor
Fredrik Lagström, Indeed/Glassdoor
Helena Rex, Sweden Employer Branding Summit
Charles Sinclair, Oddwork
Secret guest (TBA)

EB Breakfast Club

Employer branding over breakfast

The premiere of EB Breakfast Club, Oddwork’s breakfast format for leaders in EB and TA. Together with Adway and Life Inside, we invited guests to two hours of networking, inspiration and new perspectives on employer branding, with insights from three years of podcast conversations, Apoteket’s EB journey from EVP to scalable activation, AI video in HR and a sneak peek at SEBS 2026.

Speakers:

Emil Stighäll, Attrahera Rekrytera Podden
Carolina Emanuelson, Grooo (former EB Lead, Apoteket)
Sara Dalsfelt and Richard Swenman, Adway
Poyan Karimi and Niklas Busck, Life Inside
Helena Rex, Sweden Employer Branding Summit

Magnet Summit

The Employer Branding Summit

Welcome to an exciting day packed with inspiration and knowledge sharing in employer branding. Together with some of Sweden’s most renowned experts, we take on the theme A new generation of employer branding.

Magnet Summit works together with the Magnet Awards, and the afternoon ends with a look at the finalists’ entries. The winners are announced on stage in festive style.

This is a day you will not want to miss!

Magnet is an industry initiative started by the agencies Whydentify, Business & People, Universum, Oddwork and Coreworkers.

Employer Branding Talks #12

Employee experience – time to make it personal

What is employee experience (EX), really? How does it relate to employer branding and, above all, how does it affect your company’s ability to attract, recruit and retain employees in 2024?

We dig into the fascinating topic of employee experience, explore its relationship with the employer brand and how digital vs. physical workplaces affect the employee journey, and talk about workplace health with experts in the field. All during what we like to call the world’s fastest 45 minutes. As always, ask questions in the chat and connect with others attending the same digital event.

Speakers:

• Emma Fahlstedt, Business Line Manager Employee Experience at Consid
• Jenny Wiener, Health Economist at Skandia
• Daniella Ravan, CEO at Oddwork
• Julia Sjövall, Head of Marketing at Oddwork

Read more in our guide: What is employee experience (EX)?

Employer Branding Talks #11

Future-proofing talent acquisition – the role of AI in developing employer branding and recruitment

How do we future-proof talent acquisition, and what role does AI play in this development? On 6 March, the eleventh Employer Branding Talks takes place, together with none other than Peter Kurzwelly from AI Sweden. We take a closer look at how AI can be used strategically, not only to meet today’s challenges but also to prepare for the future by shaping how we attract, recruit and retain employees.

Speakers:

• Peter Kurzwelly, Head of Operations at AI Sweden
• Charles Sinclair, Head of Employer Branding at Oddwork
• Martin Ekenberg, Digital Specialist at Oddwork
• Julia Sjövall, Head of Marketing at Oddwork

Employer Branding Masterclass

Free digital course

A foundation course in six parts where you learn everything from what employer branding is to how to create your company’s own EVP. The course is in Swedish.

Lecturers:

• Charles Sinclair, Co-founder & Head of Employer Branding at Oddwork
• Poyan Karimi, Co-founder & Senior Employer Branding Advisor at Oddwork

Employer Branding Talks #10

Know your metrics – how to measure employer branding

In HR and in employer branding, we lag behind on the subject of measuring our employer branding activities. That stops now. We need to take control of our efforts. With us today, we have Oddworks Head of Digital, Alexandra Åhré, who works daily with setting up plans and measuring employer branding campaigns for our large international partners at Oddwork. She knows the devil’s in the details – or, more accurately, in your KPIs. We also have the honour to welcome Catherine Chamera from Visma and Vanessa Karlsson from LKAB, who both have experience in this area.

Speakers:

• Alexandra Åhré, Head of Digital at Oddwork
• Julia Sjövall, Head of Marketing at Oddwork
• Catherine Chamera, Product Marketing Manager och Employer Brandingentusiast at Visma Talent Solutions
• Vanessa Karlsson, Communication Strategist at LKAB

Employer Branding Talks #9

Gender-equal communication – how the Swedish Armed Forces do it

Is your employer branding communication designed to support a gender-equal workplace? How can companies adapt their employer branding and recruitment communication to work towards a gender-equal workplace? Join us for 45 minutes of insights from the Swedish Armed Forces’ communication work to attract more women to the organisation, plus practical tips on what you can do in your company.

Speakers:

• Anna Swahn, Head of Relations & Communication at the Swedish Armed Forces
• Daniela Kramer, Head of Analysis & Support at the Swedish Armed Forces
• Emma Häregård, Partner Lead at Oddwork Employer Branding
• Julia Sjövall, Head of Marketing at Oddwork

Magnet Employer Branding Awards

The Swedish Championship in employer branding

Every year, the Magnet Employer Branding Awards recognises Swedish employers in a number of categories. The purpose of the competition is to highlight work that not only shows a high strategic and creative level, but has also created measurable results and return on investment, internally and/or externally. Magnet Awards is a non-profit knowledge arena that every year organises the Swedish Championship in Employer Branding, a competition for employers that make a measurable difference.

The competition is organised by Oddwork, Whydentify, Coreworkers, Universum and Business & People.

The competition is sponsored by SRI and Populum.

Employer Branding Talks #8

Employer branding trends from 2022

In the turmoil of the past year, employer branding has once again made advances as a strategic function in many companies. During Oddwork’s eighth Employer Branding Talk (live-streamed on LinkedIn!), Charles Sinclair and Poyan Karimi will discuss this and other trends, such as how EVPs are being successfully activated throughout the entire employee lifecycle and how top employers are using video to drive results.

Speakers:

• Charles Sinclair, Co-founder & Head of Employer Branding @Oddwork, co-founder @Life Inside
•  Poyan Karimi, Co-founder & Senior Employer Branding Advisor @Oddwork, co-founder @Life Inside

Oddwork Crash Course (from SEK 9,995)

Kickstart your employer branding journey

Choose between a full day or three half days ⭐️

Stand out as an employer by finding the strength of your own employer brand. Take the digital intensive course and kickstart your employer branding journey. The course is in Swedish.

Course leaders:

• Jesper Forslund, CEO at Oddwork
• Emma Häregård, Employer Branding Project Manager at Oddwork
• Charles Sinclair, Head of Employer Branding at Oddwork

Price: SEK 9,995 – 10,995

World Employer Branding Day | October 12-14, Lisbon

Oddwork announced as Swedish Country Partner for World Employer Branding Day 2022

World Employer Branding Day is the world’s largest gathering within employer branding. By connecting companies from around the globe with employer branding leaders, agencies, and communities in a welcoming and friendly environment, the event’s vision is to advance excellence within employer branding. For the October 2022 edition in Lisbon, Portugal, World Employer Branding Day has signed Oddwork as their Swedish country partner.

The event is held from 12-14th of October in Lisbon, Portugal, at the Estufa Fria in Lisbon’s Parque Eduardo VII Park. You can purchase tickets to the event on World Employer Branding Day’s website.

Employer Branding Talks #7

Sustainability & employer branding

By 2025, three out of four candidates will look for, and demand, sustainability commitments from employers. Hear the experts’ answers on how you as a leader can respond to growing demands for sustainability from an employer branding perspective.

Speakers:

• Jesper Forslund, COO, Oddwork
• Iza von Eyben, Senior Copywriter, Oddwork
• Axel Boethius, Sustainability Strategist, Konsumentföreningen Stockholm

Employer Branding Summit #4

Is employer branding becoming FOMO?

Are you experiencing Employer Branding FOMO? Don’t, this is your chance to get rid of that fear. On May 10th we’re hosting our fourth Employer Branding Summit.

Speakers:

• Jessica Hedlund, Nordic Enterprise Sales Manager, LinkedIn
• Malin Brant-Lundin, Global Head of Employer Branding at SEB
• Pernilla Ramslöv, Founder & CEO at Nox Consulting
• Liis Veersalu, Employer Brand & communications Lead at Starship Technologies
• Life Inside, HR Tech

Employer Branding Talks #6

Employee video – the Future of Talent Acquisition

When looking for their future employer, today’s candidates are researching and demanding clear insights into the purpose and work culture. Meanwhile, companies find it difficult to communicate their values and employer brands in an authentic way. How do you find the power of authenticity and human connection to create a next-generation candidate experience?

Speakers:

• Emma Häregård, Partner Lead at Oddwork
• Charles Sinclair, Head of Employer Branding at Oddwork
• Niklas Busck, Head of Sales at Life Inside
• Benjamin Kesler, founder of Local Glimpse
• Julia Nilsson, Nicklas Henriksson & Nicklas Persson from AddPro

Employer Branding Talks #5

Data-driven company culture with HusmanHagberg and Löfbergs

In recent years, being able to follow the employee experience in real time to see how the organisation is doing and developing has become a given. But how should you as management or HR act on this employee data and turn it into success for your company? Löfbergs and HusmanHagberg have done exactly that.

Speakers:

• Fredrik Kjell, CEO at HusmanHagberg
• Sofia Svahn, Chief People & Culture Officer at Löfbergs
• Poyan Karimi, Senior Employer Branding Advisor and CEO at Oddwork
• Charles Sinclair, Head of Employer Branding at Oddwork

Employer Branding Talks #4

The hybrid workplace & the new reality in recruitment

How do we navigate to successfully attract, recruit and retain junior talent, specialists and leaders? How should we adapt our recruitment process, and how do we know we have succeeded if we do not see each other every day?

Speakers:

Madeleine Linge, Senior Talent Manager at Oddwork

Jesper Forslund, COO at Oddwork

Lovisa Ehrenborg, Founder of Ehrenborg Search and tech recruiter

Employer Branding Summit #3

Let’s get hands-on with Employer Branding

How does the workplace of tomorrow look? How do you make sure your core values stay alive during times of change? How do you pinpoint your target group within employer branding?

Speakers:

• Therése Treutiger from Microsoft: The workplace of tomorrow
• Anna Fredrixon from Kry Livi: Core values in times of change
• Christian Edman Freudenthal from The Swedish Armed Forces: How to pinpoint your target audience

Employer Branding Talks #3

How to attract and retain female tech talents

The tech industry is a notorious gentlemen’s club where women hold merely 16% of engineering roles and 27% of computing roles while also being 45% more likely to leave tech roles. Women-led startups received just 2,3% of the global venture capital funding in 2020. How do we need to change to attract, recruit and retain female tech talent in our organizations?

Speakers:

• Malin Frithiofsson, President of the board of Women in Tech Gothenburg
• Daniella Ravan, host and Customer Experience at Oddwork
• Poyan Karimi, host and CEO at Oddwork

Employer Branding Talks #2

Creating the right company culture

What’s the point of strong company culture? What if the culture is wrong? What if the world around us changes? Let’s deep dive into the subject of adaptive cultures and how to create one in your organisation.

Speakers:

• Nicklas Gustafsson, Partner and master trainer at Dale Carnegie
• Poyan Karimi, host and CEO at Oddwork
• Charles Sinclair, host and Head of Employer Branding at Oddwork

Employer Branding Talks #1

The most emerging employer branding trends 2021

Join a deep dive into the most emerging employer branding trends for 2021. Learn about the love story between the employer and consumer brand, strategic employer branding agendas, GIG cultures, HR tech and the power that lies within authenticity. 

Speakers

• Charles Sinclair, Head of Employer Branding at Oddwork
• Poyan Karimi, Senior Employer Branding Advisor & CEO at Oddwork

Employer Branding Summit #2

Employer Branding essentials of the 20’s – are you ready for the next decade?

The 2010s was the decade when employer branding became a strategic focus area in most organizations. What will happen in the 20s? Join us digitally together with industry experts and listen in to what the future holds for employer branding.

Speakers:

Linus Jonkman, Author and culture expert
Pernilla Fischione, Global Strategic Workforce Planning lead SAAB
Vasco Castro, Global Employer Branding leader Ingka Group
Fredrik Mellander, Head of partnerships Teamtailor

Employer Branding Summit #1

How do you create a strong employer brand?

Employer Branding Summit: a thriving platform for employer branding experts and ambassadors to exchange best practices within the company culture and employer branding. How do you create a strong employer brand, ready for any given challenge?

Together we will share and discuss best practices, challenges, and what the future holds for Employer Branding. A panel of five thought leaders in Sweden, representing companies at the forefront of Employer Branding, will share their insights and secrets to how they sustain culture and cut through the noise to attract and retain talent in both good and challenging times.

Speakers:

Pär Linderum, Director Talent Aquisition at Astra Zeneca
Devin Lincoln, Employer Branding Manager at Astra Zeneca

Patrik Arnesson, Founder & CEO at Forza Football

Maria Nylén, Chief People & Culture Officer at Blocket
Martina Göransson, Chief Marketing & Customer Officer at Blocket

Svante Randlert, People advisor, Leading pod host, author of “The Dream employer”