Employer branding agency in Stockholm and Gothenburg
With offices in Stockholm and Gothenburg, we help companies across Sweden and internationally identify, package and communicate their employer brand. From analysis to strategy and action.
Employer branding agency
From analysis and EVP to campaigns and measurable results
Oddwork is the Nordics’ only combined employer branding and recruitment agency. We have worked with employer branding since 2015 and help employers such as Saab, Volvo Group, LKAB, Lantmännen and SEB attract the right talent. Our team of strategists, copywriters, art directors and digital specialists takes your employer brand all the way from analysis and EVP to campaigns, career site and measurable results.
Because we also recruit, we see every day what candidates actually ask for. Our employer branding is built on how the talent market works in practice, not just how it should work.
Guided by passion and expertise
How we work
Employer branding in five steps
A strong employer brand is not built with one campaign. We work in five steps, and you can start wherever fits your situation today.
1. Understand
A shared view of what employer branding is and what it can do for you. Leadership, HR and communications start from the same place.
- Employer Branding Crash Course: a course with one of our founders, on site or online, ending in a roadmap for your organisation.
- Workshops and talks: tailored for leadership, HR or the whole organisation.
Read more: Guides and training
2. Analyse
How you are perceived today by candidates, employees and AI services, compared with the employers you compete with for talent.
- EB Audit: a data-driven analysis of your employer brand across the candidate journey, with clear priorities.
- Competitor and target group analysis: where your candidates are, what drives them and how you compare.
- Employer branding strategy and roadmap: which initiatives to prioritise, and in what order.
- People Plan: which skills you need to attract over time, and how.
- AI visibility: what ChatGPT, Gemini and other AI services say about you as an employer.
Read more: EB Audit · What does AI say about your company?
3. Internal employer branding
Your employer brand has to be true on the inside before it is communicated outside.
- Employer Value Proposition (EVP): your employer offer, developed with your employees and anchored with leadership.
- Target Value Proposition (TVP): a focused version of the EVP for one target group or region.
- Leader Value Proposition (LVP): what your leaders promise and offer their teams.
- Behavioural guide: how your values show up in everyday work.
- Ambassador programme: employees who carry your employer brand internally and externally.
Read more: What is an EVP? · What is a TVP?
4. External employer branding
We turn the EVP into communication that works where candidates are.
- Communication platform and creative concept: messages, tone of voice and visual expression for every channel.
- Campaigns and content: digital campaigns on social media and LinkedIn, optimised for the right audience.
- Career site and job ads: content and design that make the right people apply.
- Film, photo and employee video: from full-scale film production to interactive employee video.
- Recruitment marketing: AI-driven social advertising in partnership with Adway.
- Personas: clear pictures of who you want to reach and what engages them.
Read more: Employee video platform · Success stories
5. Measure
Employer branding should be measurable. We set KPIs from day one and track the effect over time.
- KPIs and dashboards: awareness, qualified applicants, candidate experience and employee turnover.
- Ongoing follow-up: how your employer brand develops compared with your competitors.
- Evaluation of the roadmap and the candidate experience.
- Employee experience in real time: together with Winningtemp, our partner since 2018, you can track engagement and wellbeing continuously.
Read more: Employer branding KPIs
Employer branding consulting
Identify and develop your employer brand
Your company culture is unique. And so is your employer brand. We help you identify what makes you unique, then develop an approach that’s right for you.
✦ Employer branding strategy
Together, we look at your current situation and determine your goals. Then we tailor a strategy for the journey ahead.
✦ Employer Value Proposition (EVP)
Define and develop your employer offer to current and future employees.
✦ Competitor and target group analysis
Compare your position as an employer to your competitors, as well as map your target audience’s whereabouts, their values and their pain points.
✦ Workshops and courses
Tailor-made workshops and courses in Employer Branding that equip you with practical tools for your team.
Employer branding Communication
Communicate your employer brand
We help you make sure they find an honest and compelling portrayal of your company culture.
✦ Communication strategy
Lay the groundwork for a strong employer brand. Define your core message, tone of voice, and develop a strategy that connects where you are to where you want to be.
✦ Content- and campaign production
The right message, for the right people, in the right places. Our Communications Team produces relevant content optimised for digital channels.
✦ Employer branding video
Show your story. We produce videos that capture your culture and connect with the people you want to reach, bringing your employer brand to life.
✦ Employer Branding Tech
Make your employer branding journey smoother and more expressive with tech services such as Life Inside and Winningtemp.
✦ AI-driven advertising
Communicate at scale across social media with AI-driven advertising via Adway’s platforms.
How an EVP project works
An EVP project usually takes four to five months in three phases.
- Insight and analysis (about 5 weeks): we review strategy documents and employee surveys, interview employees and analyse candidate target groups and competitors.
- Identifying the EVP (about 5 weeks): a company-wide digital survey, a workshop with around 25 employees and interviews with leaders.
- Packaging the EVP (about 7–8 weeks): our copywriters and art directors write and design the EVP, ready for internal launch and external activation.
From you, we need a contact person with a mandate, a project group of one to three people and employees who take part in interviews and the workshop. Read more about EVP
Employer branding and recruitment under one roof
We are the only agency in the Nordics combining employer branding and recruitment. The employer brand we build is tested in real hiring every day, and our recruiters tell your story with the same messages as your campaigns. We have been named Recruitment Company of the Year in Sweden. Read more about recruitment
We can always turn to Oddwork for tips and advice
“I appreciate the breadth of what Oddwork can help with. Whatever the question, we can turn to them for tips and advice along the way. Even for work they do not have in-house, such as filmmakers and photographers, Oddwork handles the collaboration with an external partner.”
Malin Brandt Lundin, Head of Talent Management
How we have helped other employers
Awards and partnerships
Social recruiting withs Adway’s AI-driven platform for social media advertising
Partner of Sweden Employer Branding Summit
Country partner of World Employer Branding Day
Recruitment partner of Ny Teknik’s 33 list
Named Recruitment Company of the Year
FAQ
Frequently asked questions about employer branding agencies
What does an employer branding agency do?
It helps companies define and communicate what makes them attractive employers: analysis, EVP, communication concept, campaigns, career site and follow-up.
How much does employer branding cost?
It depends on scope. A workshop or analysis is a smaller investment, while an EVP project, a communication platform and ongoing campaigns require more. We always propose a plan based on your goals.
How long does it take?
An EB Audit or workshop takes a few weeks. An EVP project usually takes four to five months. Changing how the market perceives you takes longer and requires consistent communication.
How are you different from an advertising agency?
We only work with employer brands and recruitment. Everything we create is based on analysis of your candidate target groups, and because we also recruit, we know what makes the right people apply.
Do you work outside Sweden?
Yes. We have offices in Stockholm and Gothenburg and work with clients across Sweden and internationally, on site or online.
What is an EB Audit?
A data-driven analysis of how your employer brand performs across the candidate journey compared with your competitors. It shows where you lose candidates and what to prioritise. Read more about EB Audit
Compare the options: employer branding agencies and platforms in Sweden
Contact
Talk to us about your employer brand
Tell us where you are today and we will suggest a first step. It could be a workshop, an EB Audit or an EVP project.
Emma Häregård
Project Manager and Client Lead, Employer Branding
emma.haregard@oddwork.se
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