We are Oddwork
Who we are
The Nordics’ only combined employer branding and recruitment agency
Oddwork was founded in 2012 and today has just over 25 recruiters, strategists, creatives and project managers, with offices in Gothenburg and Stockholm. We work with clients across Sweden and internationally, from fast-growing tech companies to large employers such as Saab, Volvo Group, LKAB and SEB.
Our combination is unique in the Nordic market. The employer brands we build are tested every day in real recruitment, and our recruiters tell each client’s story with the same message as the campaigns.
Our vision: the world would be a better place if everyone could do what they truly love, in the right corporate culture.
Our story
From recruitment company to the Nordics’ only combined agency
- 2012: Charles Sinclair, Niklas Kekonius and Poyan Karimi found Oddwork in Gothenburg as a recruitment company focused on matching people with the right company culture.
- 2015: Employer branding becomes its own offering, with Volvo Group as the first client.
- 2018: Partnership with Winningtemp, making it possible to follow the employee experience in real time.
- 2019: The Stockholm office opens, today at Norrsken House on Birger Jarlsgatan.
- 2021: Partner of The Magnet Employer Branding Summit and Awards, today Sweden Employer Branding Summit.
- 2022: Swedish country partner of World Employer Branding Day.
- 2023: The Life Inside video platform launches, for interactive employee video on career sites and in job ads.
- 2024: Named Recruitment Company of the Year in Sweden.
- 2025: Strategic partnerships with Adway in AI-driven recruitment marketing and with Indeed, the world’s largest job site.
- 2026: EB Audit and the EBI (Employer Brand Intelligence) platform launch, to analyse and track the employer brand across the candidate journey, including how AI services describe the employer.
Leadership and founders
Daniella Ravan
CEO
daniella@oddwork.se
Charles Sinclair
Founder and Head of Employer Branding
charlie@oddwork.se
Niklas Kekonius
Founder and Head of Business Development
niklas@oddwork.se
Poyan Karimi
Founder
poyan@oddwork.se
RECRUITMENT
Matching talents with company culture
Recruiting the odd way means not only filling a position but also adding new energy and perspectives to your company culture.
EMPLOYER BRANDING
Align your employer brand with strategic goals
Positioned in the intersection of candidates and employers, we help your company identify, sharpen and communicate your unique employer brand. We’re here if you are looking for a strategic and creative partner.
Our ecosystem
Platforms and partners we work with
- Life Inside: interactive employee video, launched by Oddwork in 2023. Employee video platform
- Adway: AI-driven recruitment marketing on social media, partner since 2025. Read about the partnership
- Indeed: strategic partnership since 2025 with the world’s largest job site, to reach the right candidates locally and internationally. Read about the partnership
- Winningtemp: real-time employee experience, our partner since 2018.
- EBI (Employer Brand Intelligence): our own platform for tracking the employer brand over time. EB Audit
Awards and partnerships
Partner of Sweden Employer Branding Summit
Country partner of World Employer Branding Day
Recruitment partner of Ny Teknik’s 33 list
Named Recruitment Company of the Year
Proud to partner with
Selected work
FAQ
Frequently asked questions about Oddwork
What does Oddwork do?
Oddwork is an employer branding and recruitment agency. We help employers build strong employer brands and recruit specialists and managers.
Is Oddwork a gig platform?
No. Despite the name, we do not broker odd jobs or freelance work. We are an agency working with employer branding, recruitment of specialists and managers, recruit-to-hire and consultant staffing.
Where is Oddwork based?
Headquarters in Gothenburg and an office in Stockholm. We work with clients across Sweden and internationally.
Who leads Oddwork?
Daniella Ravan is CEO. Oddwork was founded in 2012 by Charles Sinclair, Niklas Kekonius and Poyan Karimi.
How big is Oddwork?
Just over 25 people: recruiters, strategists, creatives, digital specialists and project managers.
Our offices
- Gothenburg (HQ): Lilla Torget 2, 411 18 Gothenburg
- Stockholm: Norrsken House, Birger Jarlsgatan 57, 113 56 Stockholm
Ready to explore the odd in you?
Get to know our company culture and check out if our purpose and values aligns with yours.