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Oddwork and Indeed launch strategic partnership to strengthen employer brands and attract the right talent in Sweden

The world’s largest job site, Indeed, enters a strategic partnership with Oddwork in Sweden

STOCKHOLM | 19 AUGUST 2025

Oddwork, the Nordics’ only combined employer branding and recruitment agency, today announces a strategic partnership with Indeed, the world’s largest job site. Together, the partners will help Swedish employers build stronger employer brands and attract and recruit the right candidates more effectively, at a time of major change in the Swedish job platform market.

A fragmented landscape creates opportunities

The Nordic job platform market has long been fragmented. After several players, most recently Blocket Jobb, left the market, there is clear room for new solutions. Indeed is now investing in Sweden and the Nordics by building a local team focused on supporting large multinational companies based in the region.

What Indeed offers

For candidates, Indeed offers a platform to search thousands of jobs, upload a CV, get personalised job recommendations and read company reviews. For employers, Indeed provides access to a broad network of relevant candidates, powered by AI-driven tools and one of the world’s largest databases of job seekers.

A unique end-to-end offer

Oddwork already works with several of Sweden’s best-known companies to develop and activate their employer brands. The partnership combines this expertise with Indeed’s global reach and advanced technology platform. The result is an end-to-end offer: from building an attractive employer brand to effectively attracting, engaging and recruiting the right talent, both locally and internationally.

Niklas Kekonius, Head of Business Development at Oddwork:
“We are proud to launch this partnership with Indeed. For employers in Sweden, it is a unique opportunity to combine the world’s largest job site with our employer branding expertise. Together we can create solutions that not only attract the right talent, but also build strong employer brands for the long term.”

Anders Johansson, Senior Channel Partner Manager (EMEA), Indeed:
“Sweden is an important market for us, and together with Oddwork we look forward to supporting both global companies and local employers in reaching their recruitment goals. Oddwork’s experience in building employer branding strategies complements our technology and global reach in a way that will make a real difference for Swedish employers.”

The goal is stronger employer brands, greater visibility and better matching between companies and candidates, across the entire candidate journey.