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The winners of the Swedish Championship in Employer Branding

Celebrating its fifth anniversary, Magnet Awards is the Nordic region’s largest competition for employer branding. This year nearly 100 entries made for a thrilling race and show the quality and breadth of Swedish employer branding.

Alleima, gold winner of the Swedish Championship in Employer Branding 2023

STOCKHOLM, 16 MARCH 2023

And the winners are…

The jury, with representatives from agencies, communications, HR and business, weighed every entry carefully and assessed how creativity drives impact. When the confetti settled over Skyddsrummet on Söder Mälarstrand on Wednesday evening, it was clear that these employers and agencies had been honoured in the competition’s six categories:

Attraction:

Gold: Swedish Armed Forces. “A country worth defending”. Agency: Nord DDB

Silver: Uppsala University Hospital. “Stories from inside Akademiska”. Agency: Coreworkers

Bronze: Apoteket AB. “A Kind of mind”. Agency: Whydentify

Diversity and inclusion:

Gold: Jobbfestivalen. “Jobbfestivalen in Kungsträdgården”. Agency: Vile AB

Silver: Apotek Hjärtat. “Klimakteriesäkringen” (menopause-proofing). Agency: Wenderfalck

Honourable mention: Swedish Armed Forces. “A country worth defending”. Agency: Nord DDB

People Tech:

Gold: 365Talents

Silver: Nudgelabs

Bronze: Gigleer

Culture and engagement:

Gold: Apotek Hjärtat. “Hjärtats välkomstpodd” (welcome podcast). Agency: Jobcast

Silver: Publicis Groupe Sweden. “A culture with people at the centre and a big lion heart”. Agency: Publicis Media Sweden AB.

Bronze: SATS. “SATS Culture workout”. Agency: Wildfire

Open class:

Gold: Multisoft. “Multisoft”. Agency: in-house.

Silver: Uppsala University Hospital. “Stories from inside Akademiska”. Agency: Coreworkers

Bronze: Swedish Enforcement Authority. “Skuldpodden” (the debt podcast). Agencies: Prime, Storstad

Grand Prix:

Gold: Alleima. “How the historic mill company Sandvik Materials Technology became the world’s oldest start-up, Alleima”. Agency: Animal and Kurppa Hosk

Silver: AstraZeneca. “Global Gothenburg”. Agency: Oddwork.

Bronze: Bostads AB Poseidon: “Bostads AB Poseidon”. Agency: Coreworkers.

About Magnet Employer Branding Awards

Magnet Awards is the Nordic region’s largest competition for employer branding and an industry initiative backed by the agencies Oddwork, Universum, Whydentify, Business & People and Coreworkers. This year’s sponsors are Populum, sponsoring the Culture & engagement category, and SRI, sponsoring the People Tech category.

More information about the initiative and Magnet Awards at: www.magnetawards.se