Stability and Flexibility – the latest Trends in the Job Market

In today’s fast-paced and ever-changing world, candidates’ need for stability and flexibility in the workplace has become greater than ever before. After the era of remote work during the pandemic, more and more candidates are searching for the option of hybrid work, all while valuing security when choosing a new employer. To attract and retain the right talent in the future, as an employer, you must offer competitive benefits and have a robust employer brand.

Remote work as a deciding factor

With offices reopening post-pandemic, most candidates want to hold onto the perks of remote work. Many have grown accustomed to the freedom of choice, avoiding daily commutes, and achieving a smoother work-life balance. In other words, companies that can offer both remote work and a secure career path for potential and current employees will gain a significant edge in the future job market. 

91% consider the opportunity for remote work as decisive when choosing a new employer, according to Castellum’s report “Framtidens arbetsliv 2022″

At the same time, Castellum’s report “Framtidens arbetsliv 2022″ shows that few people want to work exclusively remotely. Instead, they prefer the flexibility to switch between the office and remote work as suits them. While remote work has brought many benefits, collaboration and camaraderie might take a hit if the workplace doesn’t keep up with the digital transformation. With that in mind, as an employer, your focus should be on fostering a strong culture and cultivating an appealing workplace that draws employees back to the office, rather than enforcing it.

Learn more about how to successfully activate your employer brand throughout the candidate journey to highlight your unique offerings as an employer.

Stability matters  

Even though the whole office scene has shifted with remote work, that need for feeling secure is still front and center. These days, more candidates are on the lookout for solid full-time positions and they’re more likely to stick around if their employers can offer them that solid base, along with some flexibility and enticing perks. 

To sum it up, stability and flexibility are becoming real game-changers in the job market of tomorrow. They give employees that feeling of security and a better work-life balance. To keep up with these changes, as an employer, you’ve got to be ready to address these fresh expectations – and make sure your employer brand reflects them loud and clear.

Authentic Ways to Communicate Your Employer Brand

Creating a strong employer brand is all about making people see your workplace in a positive light, making you a more appealing choice for potential employees. But here’s the catch – your messaging should reflect reality, not sugarcoat it. If you want to tell the world that your company is stable and secure, the first thing to do is to work on those values within your organization. Start by considering where your company stands right now, the unique factors at play, and get input from your employees to figure out the best way to talk about your company’s employer brand.