Oddwork Estrella
Let’s snack about the right match!
From the requirements meeting to a signed employment contract in just 28 days. This is how we found Estrella’s new Brand Manager through fast decision-making and an effective, close collaboration.
Brand Manager for a company with a long history
In 1957 Estrella brought snacks to Sweden when it started the country’s first production of crisps and popcorn. Today the company has around 250 employees and is owned by Intersnack Group, a family-owned snack company headquartered in Düsseldorf.
When the need to recruit a Brand Manager arose, we were ready to act fast!
The challenge: a niche profile for an established and much-loved brand
Attracting candidates to a role at one of Sweden’s most loved brands is hardly difficult. Our challenge was instead to select the right match and identify a fairly niche profile among all the applications that came in. For Estrella it was crucial that the new team member had experience from the food industry and an understanding of grocery retail, a combination that required a specialised background in data, analytics and marketing.
“Many candidates applied because Estrella is an exciting and much-loved brand, but for us it was important that they were also passionate about the job itself and matched the culture.”— Mikaela Ehk, lead recruiter
Results & impact
28 days to a signed contract
Less than a month after a joint requirements meeting, Estrella’s new Brand Manager had signed the contract.
183 applications
In one week we received 183 applications from a job ad on Oddwork’s website and a digital campaign on Meta.
1 week from publishing to presentation
The 183 applicants were carefully screened against the requirements profile, and 3 were selected for presentation to our client.
Hi Stina Lundberg, HR Business Partner at Estrella!
What made you choose Oddwork as your partner?
You came across as engaged and experienced, and genuinely interested in us as a company and in understanding what we are passionate about, our culture and core. We also liked how you described the importance of candidates’ personalities fitting the company culture and the future team. It was also interesting that you use Life Inside, which set you apart in the market and felt innovative and exciting.
What was the best part of our collaboration in the recruitment process?
You have been easy to work with and professional at every step. Keen to understand what we were looking for, attentive, and you kept us updated and involved throughout the process. You found the right people, and we have gained fantastic new colleagues.
“Working with Estrella is a fantastic experience. They are fast, clear and have a warm company culture that shows in every step of the process.”— Sandra Svanström, Partner Lead