Employer Branding
If Insurance: A Nordic employer branding partnership
If is the largest property and casualty insurer in the Nordic region, with around 3.7 million customers and 7,900 employees in the Nordics and the Baltics. To strengthen its position as an attractive employer in the industry, If started a partnership with Oddwork.
The assignment
Raising awareness
“If is in an expansive phase as an employer and wants to increase awareness of its employer brand among both current and new target groups. It is great fun to start working with such a well-known brand that has so much exciting to tell the world,” says Niklas Kekonius, Head of Business Development at Oddwork.
The assignment includes responsibility for If’s digital marketing of its employer brand and company culture in all the Nordic countries.
What we did
Visibility in digital channels
“Our goal is to create greater awareness of If as an attractive employer and to increase the appeal of growing with us as an employee. If is a great employer with many opportunities we are proud of,” says Johanna Jonsson, Talent Acquisition Partner at If.
“For us, it is important to work with a partner that has strong expertise in the field but also gives us the opportunity to bounce ideas and thoughts around. We believe, and can already see, that our partnership with Oddwork will help us attract more talented employees.”— Johanna Jonsson, Talent Acquisition Partner, If