Employee experience: Employer Branding Talks 24 September

Building a customer journey without thinking about user experience (UX) feels unthinkable today. So why do we even try to build candidate journeys without employee experience (EX) in mind?

A central part of employer branding

Today most people know what employer branding means and its central role in strengthening a company’s reputation and attractiveness. Employee experience, on the other hand, is still a relatively new concept, and there is not yet much research, sources or knowledge on the subject in Sweden. Even so, working actively with EX is crucial for creating high employee satisfaction, engagement, motivation and loyalty.

At our twelfth Employer Branding Talks we had the pleasure of meeting one of Sweden’s leading EX experts, Emma Fahlstedt from Consid, and health economist Jenny Wiener from Skandia. In 45 fast minutes we dived into EX and workplace health, explored EX’s relationship with the employer brand and how digital versus physical workplaces affect the employee journey. Watch the recording here.

Why should you start caring about EX?

Employee experience (EX) is a growing and important trend that more business leaders should pay attention to. As more organisations shift focus from aggressive growth to profitability through efficiency, employees become the key to success. By investing in a positive employee experience, companies can foster innovation, strengthen their culture and engage employees so they want to stay and contribute. It can also reduce costly bad hires and maximise employees’ potential. Read more about EX here and what it means for the job market of the future.

Three tips for starting to work actively with EX in your organisation

Emma Fahlstedt from Consid shares three tips on how to start working actively with employee experience. Watch the whole event here.

Map your communication channels. Identify how your employees receive information, formally and informally, especially in a hybrid work environment. By understanding employees’ different touchpoints, you can make sure communication is clear and inclusive, and that everyone gets the same information.

Start small. EX is an overall experience affected by many factors, like the customer experience in a store. Starting to work actively with your employer brand’s EX can therefore feel overwhelming. Try starting with small, manageable parts such as onboarding, collaboration in Teams or the company’s values. Measure and evaluate the results before scaling up.

Listen more than you talk. Listen to your employees and live their experience. As a leader you may have an idea of employees’ everyday life and pain points, but your first impression isn’t always right. Listen actively to their experiences and problems to understand what really needs improving.