Adway and Oddwork Partner to Transform Talent Attraction with Strategic, Hyper-Personalised Recruitment Marketing

STOCKHOLM, SWEDEN | JANUARY 2025

Adway, a leader in programmatic recruitment marketing on social media, and Oddwork, a premium employer branding agency, are proud to announce a strategic partnership aimed at tackling the most pressing challenges faced by Talent Acquisition (TA) leaders today. By combining Adway’s advanced technology with Oddwork’s storytelling expertise, the collaboration addresses critical priorities such as improving quality of hire, accessing new talent pools, and strengthening employer branding. 

A Strategic Shift to Solve the Industry’s Biggest Challenges 

The current hiring landscape is defined by rising volumes of applications in some areas, while others face significant challenges in finding the right talent, increasing TA team pressures, and growing demands for measurable outcomes. Adway’s and Oddwork’s partnership seeks to reduce hiring complexities by delivering tailored, scalable, and hyper-personalised recruitment campaigns designed to resonate with the right candidates. 

Empowering TA Teams with Data-Driven Technology 

Adway’s programmatic recruitment platform simplifies recruitment by automating and optimising job ad distribution across major social platforms. This technology focuses on connecting with candidates who align with clients’ EVP and role requirements, reducing irrelevant applications while improving applicant quality and speed to hire. In collaboration with Oddwork, these campaigns are enhanced with brand stories that deeply resonate with today’s candidates. 

“Our mission has always been to simplify and elevate recruitment for TA teams,” says Sara Dalsfelt, Chief Marketing Officer at Adway. “By combining our platform with Oddwork’s expertise, we’re empowering organisations to attract the right talent, reduce process inefficiencies, and deliver measurable results – all while keeping candidates at the heart of the experience.” 

Crafting Employer Brands That Stand Out 

Oddwork’s approach to employer branding focuses on building authentic, relatable narratives that bring company values to life. With a focus on candidate motivations, this partnership ensures clients’ brands remain relevant and engaging in a competitive market. 

“In today’s talent landscape, employer branding is more than a tagline – it’s about connection,” shares Charles Sinclair, Head of Employer Branding and Co-fonder at Oddwork. “Together with Adway, we’re creating campaigns that deliver tangible results by making brands relatable, memorable, and impactful.” 

Raising the Bar with Candidate-Centric Recruitment Strategies 

This partnership also leverages eCommerce strategies to deliver hyper-personalized recruitment experiences. By focusing on process efficiency, improving quality of hire, and accessing new talent pools through social media, Adway and Oddwork set a new standard for recruitment marketing. 

About Adway 

Adway is a leading programmatic recruitment marketing platform that automates and optimizes job ad distribution across social platforms. By focusing on measurable results, Adway empowers TA teams to improve applicant quality, reduce recruitment inefficiencies, and enhance employer branding.  

About Oddwork
Oddwork is a leading employer branding agency specializing in transforming company culture into compelling narratives that attract, engage, and retain top talent. Through creativity, strategy, and data-driven insights, Oddwork crafts EVPs, communication strategies, and content that position organizations as employers of choice.