Guide
Employer branding in Sweden: agencies and platforms
What the market looks like, and how to choose the right mix of agency, research and tools for your employer brand.
Looking for help with your employer brand in Sweden? The market includes agencies, research firms, recruitment marketing platforms, career site and ATS tools, staffing companies and review sites. They solve different problems, and most employers combine several. This overview explains the main categories and the best-known players, so you can choose the right mix.
Updated October 2026. Written by Oddwork, one of the agencies listed.
Three things to know before you choose
1. Employer branding agencies
Strategy, EVP, communication concepts, campaigns and content. Best when you need to define and activate your employer brand.
- Oddwork: The Nordics’ only combined employer branding and recruitment agency, with offices in Stockholm and Gothenburg. EVP, strategy, campaigns, employee video and EB Audit, plus recruitment of specialists and managers.
- Coreworkers: A Swedish communications agency specialising in employer branding and workplace culture, including internal communication and employee experience.
2. Research and rankings
Data on how students and professionals perceive employers. Best for benchmarking and understanding target groups.
- Universum: Publishes annual rankings of the most attractive employers based on student and professional surveys, and offers employer branding research and training.
3. Recruitment marketing and social recruiting platforms
Tools for reaching candidates with job ads and employer brand content in digital and social channels.
- Adway: A social recruiting platform that turns open roles and employer brand content into social ad campaigns, reaching passive candidates.
- WeSelect: Employer marketing that combines employer branding, recruitment marketing, job advertising and recruitment software.
- Jobbsafari: A Swedish job platform where employers can post jobs and use recruitment marketing and employer branding solutions, including candidate matching and labour market insights.
4. ATS and career site platforms
Systems for managing applications and building career sites.
- Teamtailor: A candidate-first applicant tracking system (ATS) with a career site builder.
- Talentech: A Nordic HR and recruitment platform covering hiring, onboarding and recruitment marketing.
5. Staffing and recruitment companies
- Academic Work: Staffing and recruitment focused on academics at the start of their careers, in several European markets.
- Oddwork: Recruitment of specialists and managers through search, headhunting and recruit-to-hire, with the employer brand integrated into every step.
6. Employee video and review platforms
- Life Inside: An interactive employee video platform for career sites and job ads, launched by Oddwork.
- Glassdoor and Indeed: Review platforms where employees rate employers. One of the main sources AI tools use when describing what it is like to work somewhere.
How to choose the right partner
- Start with the problem. Do you need a clear EVP and strategy (agency), data on your target groups (research), more applicants now (recruitment marketing or recruitment), or a better application flow (ATS)?
- Check that strategy and execution are connected. An employer brand only works if the same message carries through job ads, career site, interviews and onboarding.
- Ask how results are measured. Look for clear KPIs such as awareness, applications, quality of hire and candidate satisfaction. Read more about employer branding KPIs.
- Look at relevant cases in your industry and for your target groups.
- Consider AI visibility. Candidates increasingly ask ChatGPT and Gemini about employers. Read what AI says about your company.
Frequently asked questions
What does an employer branding agency do?
An employer branding agency helps companies define and communicate what makes them an attractive employer: analysis, EVP, communication concept, campaigns, career site content and measurement.
What is the difference between an employer branding agency and a recruitment agency?
An employer branding agency builds long-term attraction for the whole organisation. A recruitment agency finds and hires people for specific roles. Some agencies, such as Oddwork, do both.
Do I need both an agency and a platform?
Often, yes. Agencies provide strategy and content, while platforms help distribute it, manage applications and measure results.
How much does employer branding cost?
It depends on scope. A focused analysis or workshop is a smaller investment, while a full EVP project, communication platform and ongoing campaigns are larger. Ask for a proposal based on your goals.